The World Economic Forum (WEF) launched the Forest Future Alliance (FFA) at this year’s summit in Davos. It comes six years after the WEF’s One Trillion Trees Initiative, which mobilised 93 companies and secured commitments from governments towards the conservation and restoration of over nine billion trees. The FFA “encourages socially, economically and ecologically responsible investment decisions by private sector and philanthropic actors.” The Alliance supports a selection of critical forests such as the Kivu-Kinsaha Green Corridor by fostering investment opportunities.